Storytelling

Finding and telling the narrative in research data.

Storyfinding with AI: From Data to Insight – Atlantic Event Storyfinding with AI: From Data to Insight – Atlantic Live online course With Ray Poynter and Sue York Find the story already in the evidence The story… 13 October 2026 Storyfinding with AI: From Data to Insight – APAC Event Storyfinding with AI: From Data to Insight – APAC Live online course With Ray Poynter and Sue York Find the story already in the evidence The story… 13 October 2026 Using memes to communicate the story in the data Blog Using memes to communicate the story in the data Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention,… 15 March 2024 The Role of Narrative in Research with Irrational Agency and NewMR Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024 The Sudden Death of Beliefs Video & Slides The Sudden Death of Beliefs Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align… 12 February 2024 Uncovering Consumers’ Hidden Narratives Video & Slides Uncovering Consumers’ Hidden Narratives While nearly every participant is willing to answer our questions in market research, very few actually share what’s… 12 February 2024 Story Time: The Narrative Research Forum Event Story Time: The Narrative Research Forum A NewMR/Irrational Agency Webinar Wednesday, 7 February 2024 Broadcast: 10am New York (3pm London, 4pm Paris) Access the… 7 February 2024 An Introduction to using Word Cloud Plus to code open-ended text Video & Slides An Introduction to using Word Cloud Plus to code open-ended text Do you want to know how to find the meaning in a set of open-ended comments from your… 26 May 2023 An Introduction to using Word Cloud Plus to code open-ended text Event An Introduction to using Word Cloud Plus to code open-ended text NewMR Webinar Wednesday 24 May 2023 Broadcast 5pm London, midday New York Listen to the recording of the… 24 May 2023 Looking for Patterns in the Data, part 1 of 3 Video & Slides Looking for Patterns in the Data, part 1 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in… 25 February 2022 Working with Qualitative Information, part 2 of 3 Video & Slides Working with Qualitative Information, part 2 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in… 25 February 2022 Communicating Stories, part 3 of 3 Video & Slides Communicating Stories, part 3 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in… 1 February 2022