Opportunities and Challenges for Market Research

Can Cant do it photoWednesday 21 June 2017

You can access the all the slides and recordings from our Play Again page.
You can also access the recording for an individual presentation by clicking on its title below.

Presentations

Pete Cape photoPete Cape
SSI,
Gamification: The Challenge of Rules


Photo of Kathryn KorostoffKathryn Korostoff
Research Rockstar
A Rising Data Tide Lifts All Research Boats: New Career Path Options for Market Research & Customer Insights Professionals


Photo of Menaka GopinathMenaka Gopinath
Ipsos SMX
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions


Lenny Murphy
GreenBook / IIeX
Is Innovation The Cure For The Respondent Blues?


Photo of Jonathan MillionJonathan Million
Blue Yonder
The Challenges of Automation



Chair: Ray Poynter

 

Presentation Descriptions

  • Pete Cape, SSI,
    Gamification: The Challenge of Rules
    We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing it? Not knowing how to join in the game? Not knowing the rules of the game? In this session, Pete will outline the impact rule setting has on a simple game of spontaneous awareness and show how the right rule was devised for this game.
  • Kathryn Korostoff, Research Rockstar,
    A Rising Data Tide Lifts All Research Boats: New Career Path Options for Market Research & Customer Insights Professionals
    Big data, small data. Quant, qual. Structured, unstructured. Self-reported, observed. And on and on. Data is collected and analyzed in many ways these days. It’s exciting, but how can one person be an expert in all of it? The short answer: you can’t. There are too many potential areas of specialization. But you can make some informed choices about how to plan your career in an increasingly data-fluent world. In this session, Kathryn will present research on job title and skill trends, and offer her recommendations for what they mean for specific market research and customer insights career opportunities. Is it time to refresh your career path vision?
  • Menaka Gopinath, Ipsos SMX,
    Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions
    Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or service we are trying to sell. We are challenged to not only maintain a steady pulse on consumers within this ever-shifting ecosystem, but also to understand the very mechanics of the social dynamic itself, and how these external factors impact the attitudes and drivers shaping brand perception and purchase decisions. In this presentation, Menaka Gopinath, President of Ipsos Social Media Exchange (SMX) in North America, will share some of the key challenges brands face in an increasingly connected world, and a few ways in which we can more effectively explore and understand what’s now at play.
  • Lenny Murphy, GreenBook / IIeX,
    Is Innovation The Cure For The Respondent Blues?
    We recently conducted the GRIT CPR Study, a global study with consumers on their view on market research as well as the bi-annual GRIT study among research buyers & suppliers. Were the major findings in either of them connected? Lenny Murphy of GreenBook will explore that question and unveil the results for the first time anywhere!
  • Jonathan Million, Blue Yonder
    The Challenges of Automation
    Automation is growing quickly, creating lots of new opportunities and simplifying otherwise quite mundane tasks. Financial pressures are making automation very attractive to research buyers who have to deliver more for less. This talk will look at how brands can protect the insights they may lose by trusting in new technology and the claims behind the technology. In addition, it will look at the possible effects on researchers, agencies and the industry if we let the human touch vanish completely.

To register for the webinar, click here.