Looking Forward

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This two-webinar event looks at what’s happened in market research and insights in 2018, predictions for 2019, upcoming hot topics.

Session 1, 10am London (6pm Singapore, 5am New York)
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Chair: Sue York

Session 2, 10am New York (11pm Singapore, 3pm London)
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Chair: Ray Poynter

Presentation Outlines

  • Naoki Takahashi, Nissan Motor Co. Ltd, Japan,
    Collaboration between MR suppliers and clients to make MR a better place: a voluntary initiative in Japan
    As in MR industry everywhere in the world, the relationship between suppliers and clients in Japan MR has been always the same: clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are acceptable or not. Neither end is satisfied with it. Suppliers complaint that clients are not open to new ideas, while clients do so by saying that suppliers do not come up with ideas fitting to their particular problems. Clients are claiming the supplier quality is getting worse, while suppliers responding that clients want cheaper solutions. Acknowledging the dissatisfaction, leaders in big MR firms and MR function head in big client companies voluntarily got together and formed a group to discuss the problems and issues common across the industry, and they identified fundamental issues and developed proposals. The presentation illustrates what they did and how they did it.
  • Mike Stevens, What Next Strategy & Planning,
    Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers
    AI tools will help and augment researchers in the future – rather than replace them. But researchers will need to acquire new skills to make the most of this opportunity.  This presentation will look at several areas of research that will be impacted, with specific examples from today and a little speculation about tomorrow.
  • Kymberly Loeb & Sarah Jay, Acacia Avenue, UK,
    Looking back to look forward
    If public debate and media content is anything to go by, it certainly feels like we’re currently in the eye of the storm. But what is really going on here?
    In our webinar, we’ll explore the contributions evolutionary psychology can make to our understanding, predictions and influence on human behaviour, to answer this question. We will argue that many of the human behaviour frameworks upheld in our industry are out of date, and outline the 7 Fundamental Motives model as providing a more reliable understanding of the motivations that underpin what can seem like ever-fluctuating wants and needs.
    We’ll then take these learnings and discuss what they mean for research and marketing. We’ll present listeners with a toolkit with which to apply learnings from evolutionary psychology to navigate the current consumer context. Our audience will leave with a set of key principles to consider – and bucket loads of food for thought!
  • Shane Skillen, Hotspex, USA,
    The Future of Cognitive Media Targeting
    Hotspex’s Cognitive Media Targeting offers a specific digital targeting package to reach the right audience, at the right time, in the right mindset. Hotspex partnered with Google to blend their deep machine learning with our own proprietary behavioral science based algorithms. This allows advertisers to contextually match an ad to highly relevant content within the same emotional range. In A/B brand pilot tests with over 1 billion impressions on YouTube Video, consumers reported better viewing experiences and significant brand lifts across key KPI’s. And with privacy protection laws being instituted by the EU (GDPR), targeting specific people has become even more challenging. CMT is real-time context driven, not powered by privacy or sensitive demographic information.
  • Fiona Blades, MESH Experience, UK,
    The Future of Marketing is Experience Driven Marketing
  • Reg Baker, MRII, USA,
    The World We Have Lost
  • Kristi Zuhlke, KnowledgeHound, USA,
    Five consumer trends transforming the market research world.
    Kristi identifies trends from the wider world and then shows how they will imapct the world of market research.