German by birth and Kiwi by choice, Horst Feldhaeuser is group client director at Infotools and leads the global Coca-Cola account.
Horst’s active involvement in the research and insights industry saw him on the Board of RANZ (Research Association NZ) in 2015-17, as NSW Chair of AMSRS (Australian Market & Social Research Society) in 2013-14, as well as president of the MRSNZ (Market Research Society of New Zealand) in 2007-10.
In June 2017, Horst was made a Fellow of RANZ for his contribution to the wider industry.
He is a Qualified Practicing Market Researcher (QPMR) and a sought after conference presenter and contributor to industry publications, journals and blogs.
Horst’s presentation at the ‘New! But Not Tech’ NewMR event in 2017 is based on the award winning (sustained success category and overall partnership) 2016 RAEAWARDS submission “What the Godfather has to do with Coca-Cola”. He also won best presentation at the 2015 APRC/RANZ conference and is a multiple Supreme and Platinum winner at the New Zealand Research Effectiveness Awards.