Customers are your last competitive advantage

Most companies claim to be customer centric, but when you look at what they do you will see that the customer is all too often treated as a cross between an outsider and an enemy – someone to be persuaded, […]

NewMR – The Big Picture

Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]

Market Research and Marketing Research mean the same thing

I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR book Answers to Contemporary Market Research Questions). At the first lesson one of the questions from the audience (who were all people […]

If you want to learn how to present well, use PowerPoint

Well, to be more precise, if you want to present well, learn to be a good presenter using PowerPoint and then start experimenting with other options. If you are a good presenter, you can present with PowerPoint, Prezi, without a […]