Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then we are looking to hear from you! I run a number of workshops, for example in November I am running workshops on […]
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
#GenY writes about #GenY
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin, co-authored the paper “Y Market Research” which she presented at this year’s Esomar Congress in Nice. It was, despite the authors being newbies […]
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has ballooned up to $19 billion in 2013, according to the IAB. The problem is the comparison between ad spend and mobiles share […]
Download a free chapter from The Handbook of Mobile Market Research
The Handbook of Mobile Market Research is available from a range of leading bookshops, including Amazon. You can download and read Chapter 8, Designing & Conducting Mobile Surveys by clicking on the image below. The book The Handbook of Mobile […]