New Face: Voxter

As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not endorse or recommend any of these New Face posts, not can we vouch for the accuracy. Get everyone’s views with Voxter, the new large scale online qual tool for research and engagement “Great qualitative insights backed by rich quantitative data” Voxter is a unique new tool for market research. Voxter allows for large groups (typically several hundred strong) to engage in anonymous and gamified deliberation, while in real-time, quantitative data is generated in the backend. It is ideal for consultations, engaging a large set of consumers, employees, or stakeholders. “Imagine all your people in one big focus group” Voxter is easy to use. People are invited to join in via links, such as those used by many online survey providers. Participants can spend as much time as they like in the conversation, which is fun and engaging, and they can come in and out to check up on how others have responded. The discussion is moderated by the software, which […]

Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be

Business strategists can and should learn a key lesson from the world’s best ever ice hockey player, Wayne Gretzky. Gretzky basically wrote the NHL record book, most goals in a season, fastest 50 goals, only player ever to score 200 points in a single season (and he did it four times). When he retired in 1999 he held 61 NHL records. Was Gretzky bigger and faster than everybody else – not a surprising question given the normal parameters of success in ice hockey? No, he was 183cm (6ft), 84kg (185 lb), and certainly not the fastest. The key Gretzky strength (in addition to skill, hard work, and teamwork) was his brain and in particular his ability to “skate where the puck’s going, not where it’s been”. Whilst most players would say they are focusing on where there puck is going, Gretzky made it happen, skating shorter routes, getting himself into space, and scoring lots and lots of goals. In the world of business most of the information we gather, the sales, the logistics, the big data, and the tracking information is backward looking, it is “where the puck has been”. When Gretzky was growing up his father’s coaching would include […]

New Face: Scoot Insights

As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not endorse or recommend any of these New Face posts, not can we vouch for the accuracy. Scoot Insights Delivers Agile, Effective, Interactive Insights Clients value qualitative insights for the deeper understanding they can bring to business decisions. However, if insights can’t be delivered quickly, their value diminishes in today’s fast moving world. The founders of Scoot Insights recognize this need and have developed a process that moves clients from insights to action efficiently and effectively. We work in partnership with our clients to inspire action and change within organizations to stay competitively distinctive and customer-driven by bringing them in contact with consumers in an agile and interactive manner. Scoot Insights connects companies to their customers online and/or in-person for real-time actionable insights. We have developed a process that accelerates the delivery of qualitative research solutions and delivers real-time insights to answer core research questions within a week. Scoot Sessions deliver the same depth of insights as traditional methods in less […]