Posted by Ray Poynter 27 April 2018 Over the past ten years, there has been a rapid and widespread growth in the use of data visualisation. However, this growth has resulted in wide diversity in the quality and usefulness of […]
The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and insights industry is dependent on our ability to add value to data. The digital revolution (including the rise of passive data, automation, […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19 April 2018 On the flight back from Australia to the UK, I read Evette Cordy’s new book Cultivating Curiosity: How to unearth […]
This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6 April 2018 Last week I was asked about the difference between customer focused and customer centric. For many people, these two terms […]
Posted by Ray Poynter, 3 April 2018 A recent Pew Report (Mobile Fact Sheet – 5 February, 2018) shared some great data on the devices the US population are using. The topline numbers show that by early 2018, 95% of […]
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