Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From this post you can access the original post (with the 30 predictions), and Ray Poynter’s brief summary.
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous Council. The joint meeting allows the new Council to learn from its immediate predecessor and to facilitate a smooth transition. This Council meeting was a three-day session in Amsterdam, Netherlands. After an early morning flight from the UK, I attended an induction session at the ESOMAR offices, to brief the new members on our role, our responsibilities, and to sign things like codes of conduct (Council members have extra codes we need to follow in addition to the normal ESOMAR Codes). This was followed by an informal meeting with some ESOMAR staff, and dinner in the evening. Day 2 was a full meeting of the old and new Councils and we covered topics like reports on membership, events, publications, and the strategic plans that had been developed by the outgoing Council. The new Council is free to change any of the plans of the previous Council. But, if Councils behaved in that way, nothing would ever get finished, as most […]