Are market research surveys qual or quant?
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Some people you might want to follow or connect with on LinkedIn
Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.
Partial Correlation
A short description of Partial Correlation.