Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.
A short description of Partial Correlation.