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Joker

Are market research surveys qual or quant?

Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.

Ray Poynter & Aji Ghose

Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights

Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.

Ray Poynter & Colleen Ryan

Interview with Colleen Ryan – The Future of Client Insights

Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.

Silos

Does the way you organise your team shape your insights? Conway’s Law

Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.

Lots of stars

Some people you might want to follow or connect with on LinkedIn

Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.

Partial Correlation

A short description of Partial Correlation.

GDPR Owned by The Future Place GDPR

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