Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming Insight: the 42 secrets of successful corporate Insight teams builds on the success and learnings of the Insight Management Academy. In this Insight Interview, Ray interviews James Wycherley, CEO of the Insight Management Academy, about his new book Transforming Insight: the 42 secrets of successful corporate Insight teams. You can read more about Jame’s new book in his NewMR guest blog.
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about the new book, what it is, who should read it, what readers will get from reading it.
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon.
Posted 17 February 2021
Ray Poynter reports back on the latest ESOMAR Council Meting – held on 1 February 2021.