Looking for your support for a great charity
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
How to find and describe the messages in the data
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as synthesis and the five whys.
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.
How many new products should fail?
How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.