Book, Games and Gamification in Market Research

Book Review with Betty Adamou

Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.

trash can / rubbish bin

How many new products should fail?

How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.