Ray Poynter reviews Malcolm Gladwell’s new book Talking to Strangers. Ray’s recommendation is to read the book (or listen to it on Audible), but not to accept everything you hear as science or fact.
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.
Here is seven-point outline of the differences that define online research communities.
IFF International took a selection of its clients and a keynote speaker to island of Lampedusa – learn why this is was both fun and good business sense.
Report back of the ESOMAR Council held in Edinburgh on 7 September 2019
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
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