3 counterintuitive but practical tips for chatbot survey design
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
Presentations from the Festival of #NewMR 2019
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the […]
Reimagining Condé Nast International’s Brand
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC
Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
Failing to Listen to the Research… on Research
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
Further deliver the social proof for insurance products linked to ‘trust’
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.
Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm – The Future of Client Insights
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard’s Corneliu Vilsan about the future of client insight functions.
State of the Nation for Market Research and Insights 2019 – with Ray Poynter
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include […]
Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights
Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight Functions. Text with Podcast.
ESOMAR Council January 2019
January saw the first full meeting of the new ESOMAR Council, led by the new President Joaquim Bretcha. Here is an outline of what discussed and what we are going to do next.