Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference in London) that surveys would have disappeared in 20 years (i.e. by 2030). This prediction was put into wider circulation when I clarified […]
In this post I am sharing the summary and two key charts. The eight-page version of the results can be downloaded. Summary The top four things that I want to share about the use of statistics and statistical tools are: […]
Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more likely to result in action than the reporting of facts and findings. However, the process of story creation is less well established, […]
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about the stats commonly used in market research. [Note, since August has finished, the survey is now closed. We will be posting the […]
Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful infographic about Mobile Marketing, click on the image to see all 104 facts. 5 Expert Tips on Maximizing your Mobile Marketing Strategy […]
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to some very smart people share some really valuable information (see my summary of new findings in mobile market research). However, many of […]
For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
Every so often there is an upsurge in criticism about the use of bullets in presentations, often linked to criticism of PowerPoint. I agree that any presentation that is not engaging, understandable, and memorable is likely to be a failure. But […]
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]
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