What’s special about Keen as Mustard?
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]
98% Pure Potato a book about pioneers of Account Planning
A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book looking at the early years of account planning. Judie Lannon gives me a cool look and says there was no way that […]
What’s special about MESH, the Experience Agency?
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President and Chief Experience Officer at MESH. Q: Can you describe MESH for me in 140 characters? A: Brand growth is driven by […]
Collaborative Review of Social Media Research – The Spec
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will be able to reach even more people with the results and it means Lenny Murphy will be involved in steering the project […]
What does communicating results mean?
Over the last 20 years the understanding of what communicating market research results means has changed. It used to be something that described what the researcher delivered. Today, the focus is on what is understood and what actions result from […]
Why did the penny-farthing have a large front wheel – Illustrating insight from data
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding and an insight?’ are two questions I am often asked. Typical definitions of insight in the context of marketing and market research […]
Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?”
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16 – click here to register. Boom time The last decade has been boom-time for insights professionals who embrace innovation. Whereas back in […]
Brave Researchers? Help us to celebrate their stories.
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
Social Media in 2015 – Collaboration Invitation
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research and it is also an open invitation for people and organisations to take part. Objective To examine and highlight the benefits that […]
Marketing Research or Market Research? A unhelpful distinction
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]