Presidential Reflections – Dan Foreman
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team at ESOMAR HQ are hard at work making sure the 67th annual ESOMAR Congress will once again provide the very best in […]
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the latest Global Market Research Report and it includes some interesting figures on data […]
Most market researchers should not worry about getting into the boardroom
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not well represented in the boardroom and many seem to think this is proof of our weakness as a profession/industry. However, I think […]
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
Why beacons are a game changer in mobile research
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to a specific beacon, which in turn allows locations (e.g. a Starbucks) to know that somebody is in their store, which allows a […]
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
My take on social media – Sue Cardwell
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, […]
My take on social media – Maya Middlemiss
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment. Click here to see a list of the other posts in this series. If you would like to contribute a post to […]
My Take on Social Media – Mary Aviles
Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence, trends analysis, market research, product management, content management and now social media listening. Click here to see a list of the other […]