As part of the book on Mobile Market Research that we are working on we are including some tips on how to stay up to date in terms of mobile market research. Here is the list we have at the […]
When I talk to research users, one of the most common themes I hear is dissatisfaction with customer satisfaction research (and its new expansion into customer experience). Key problems appear to be: It tends to be based on people’s memory […]
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been lower. Problems include: the recent news that some of Google’s activities have been ruled illegal by four countries (France, Netherlands, Germany, and […]
As part of the book on mobile market research that Sue York, Navin Williams and I are writing we need to give an overview of mobile qual, before going into depth. Do you think the image below helps? Thoughts? What […]
Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when you or your client are buying endorsements from somebody with a mega number of followers, are they real. Or, if you are […]
The worlds of academic and commercial research are being riven at the moment with concerns and accusation about how poor much of the research and conclusions that have been published are. This particular problem is not specifically about market research, […]
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, […]
The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and #AMSRS tags a little way behind. Indeed Vaughan Mordecai has recently posted an interesting analysis of #MRX contributor and content – and […]
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