NewMR and The Future Place have recently launched the first iteration of Word Cloud Plus – a better way to create word clouds. In this post, I show how I am using Word Cloud Plus to look at open-ended comments from surveys.
The data for this example comes from a project run by NewMR a few years ago and relate to the elements that people felt contributed to a good presentation.
With William Poynter, I have been developing a better way to create word clouds. It is now in open BETA and we are looking for as many people as possible to give it a try and to send us some feedback. You can try our BETA version of Word Cloud Plus at https://wordcloudplus.com/
Too many people, too often, seem to think the future is all about strategy. People often shun the everyday needs of tactics for the glory of being strategic. However, this is often a mistake, there is usually more work to be done with tactics than with the strategic.
The Art of War
The terms Strategic and Tactical can be traced back to Sun Tzu’s “The Art of War”, written about 2500 years ago. Szu Tzu writes “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This comment neatly defines the need for the right balance between the two.
Last week I saw an amazing production of Shakespeare’s Much Ado About Nothing at my local theatre (the Nottingham Playhouse). As well as being a great evening’s entertainment, it was also an object lesson in how to positively embrace DEI – diversity, equity and inclusion. I think this production contained useful pointers for my industry – the insights profession.
Ray Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming elections. For those of you who are ESOMAR members the voting starts on Wednesday, October 12.
I am working on a new insights/MR scenario project with a time horizon of five years from now. One of the first steps in the scenario-creating process is to gather together the key factors and premises.
The Premises are things that are likely to be important and which, for the purposes of this project, we are going to assume will be predictable during the timespan of the project. The Factors are items which are also important, but where there are two or more plausible forms they might take during the timeframe we are considering.
Here is my current list of Factors and Premise
Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with offices in Nigeria and Kenya. Seyi is also a candidate for election to the ESOMAR Council.
Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one of these rare people today who has dealt with inflation before, given that we have not had to worry about inflation during the last forty years.
David is a Director of DVL Smith, a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.
Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s – focusing on the world of the qualitative researcher.
The conversation between Ray and Rosie is designed to enable today’s researchers and leaders to learn from history, given that it is forty years since the West faced inflation.
Inflation is a major challenge facing managers and researchers around the world. Most of today’s leaders have zero experience of inflation as we have had low rates of inflation in the West for forty years.
This is your chance to learn from leaders in our industry who have been there before. In this second podcast in our inflation series, Viki Cooke, Co-founder and Chair of BritainThinks shares her recollections of the 70s and 80s, starting with her experience in the advertising world and then market research.
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