Marina Bay Sands

What does digital disruption mean for APAC in 2018?

Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments […]

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We Love Starting a Conversation

Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one of our main reasons for being – to encourage researchers to think and talk about research and how to move our methods, […]

HOMMR at MRMW

MRMW in APAC – Summary by Stephen Paton

This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference in Singapore. I was lucky enough to attend and present at the recent Merlien Institute’s Mobile Research Mobile World (MRMW) Asia Pacific […]

My first MR impressions: Where is the youth?

Guest post from Jack Ramsay, Creator of https://www.youtube.com/communitiesonline As a new face in market research – some would say a fresh face – I was flattered to be invited to write this blog post by Ray Poynter. What I’d like […]

10 Reasons to buy ESOMAR’s new book

1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]

Thoughts on Validity

Recently Kevin Gray asked, in the LinkedIn NewMR group, “When you hear a claim that a marketing research methodology is “valid”, what does that mean to you?” The question elicited a range of views and here is a tidied up […]

Welcome back to the NewMR Blog!

The NewMR blog returns from its sabbatical today. We envisage that the blog will host a wide range of content, but it will be focused on the theme of NewMR. The NewMR blog will be a place where we can […]