Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have been what clients have wanted since way back when. The only difference is that technology and the digital age has made achieving […]
Post by Edward Appleton, European Consumer Insights Manager at a major multinational based in Munich, Germany. Much is written about how much Research has changed over the past few years – mobile is the latest big thing, social media is […]
Posted by Lucy Davison, Keen as Mustard Marketing, UK. As we race at alarming speed into the future, accessorised with new technologies, swathed in big data and seduced by social media, it is important to step back and reflect on […]
Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to market research? Data! Data represents the existing business model of large multinational research companies who make money by selling as many interviews/surveys/data […]
Post by David Smith, director DVL Smith and member of the ESOMAR Council. Fiedler, in his seminal work on forecasting, said ‘He who lives by the crystal ball soon learns to eat ground glass’ so it is with some trepidation […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
This question of whether a link on a website should, when clicked, open a new browser window/tab or simply use the currently open window has been heavily debated elsewhere, but not so much within the insights world. Until relatively recently, […]
The infographic below was suggested to NewMR by Shannon Hamilton who helped create it and we thought it was well worth sharing. If you click on the image you will be take to the source of the image, who are InternetServiceProviders.org. […]
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the largest number of unique readers, as measured by Google Analytics. Why do companies use market research? This was posted December 30, 2012, […]
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox of risk, which you can read here. However, here is an extended version of my thoughts on the difference between the herd […]
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