The world is changing, so market research must change too

Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]

What’s special about Dub?

The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from Dub. Q: Can you describe Dub for me in 140 characters? A: We enable researchers, designers and strategists to use technology to better understand […]

Why do organisations conduct customer satisfaction research?

One of the great things about teaching an undergraduate course in market research is that it makes you re-visit fundamental questions, such as “Why do organisations conduct customer satisfaction research?” The flippant answer would be because a) everybody else does […]

May roundup of NewMR News

Here is our May round up of NewMR news, containing links to some great blogs and upcoming news. NewMR Survey on Global MR and NewMR: We’ve started a programme of looking into a range of issues related to the changing […]

Keen as Mustard

What’s special about Keen as Mustard?

The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]

HOMMR at MRMW

MRMW in APAC – Summary by Stephen Paton

This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference in Singapore. I was lucky enough to attend and present at the recent Merlien Institute’s Mobile Research Mobile World (MRMW) Asia Pacific […]