Post by David Smith, director DVL Smith and member of the ESOMAR Council. Fiedler, in his seminal work on forecasting, said ‘He who lives by the crystal ball soon learns to eat ground glass’ so it is with some trepidation […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the Americas, has written a great article on W3C’s Do Not Track project (DNT). DNT extends the logic of Do Not Call legislation […]
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
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