Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need to become Smarter Researchers, and we handed out copies of my new book on the topic (download it here). People seemed to […]
The link to the latest GRIT survey is available (click here to take it) and I encourage you to take part. The survey has been updated and should last less than 15 minutes. NewMR has been involved in the GRIT […]
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass Cognition. Andrew started by trawling social media for mentions of “market research”, which produced over 7,000 mentions in a 24 hour period. […]
Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it by clicking here. Back in May GreenBook and NewMR set a challenge to the research industry to show how social media […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
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