The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and insights industry is dependent on our ability to add value to data. The digital revolution (including the rise of passive data, automation, […]
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
A new year has started and some great MR brands have already stepped forward as #NewMR sponsors, helping ensure that #NewMR will be able to continue to curate interesting and useful material. So this post is a quick shout out […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Here are six tips for using mobile market research. All six are drawn from the workshops I will be holding across the USA in October with Roddy Knowles and Maria Domoslawska from Research Now. To find out more about the […]
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of social media research to highlight the strengths of social media research. Six companies took up our challenge and you can access their […]
Here are six tips for using Social Media Research drawn from the workshops we are running in October in New York, Chicago, Atlanta, and Los Angeles. If you’d like to attend the workshops click here to find out more. The […]
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