Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to market research? Data! Data represents the existing business model of large multinational research companies who make money by selling as many interviews/surveys/data […]
Post by David Smith, director DVL Smith and member of the ESOMAR Council. Fiedler, in his seminal work on forecasting, said ‘He who lives by the crystal ball soon learns to eat ground glass’ so it is with some trepidation […]
Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research is only as good as the people managing the projects and interpreting the results. To grow and compete, the industry must attract […]
Our industry is in transformation and it’s sometimes hard to keep track of all the new developments. That’s why the 2013 BAQMaR Conference will bring you up-to-speed in less than a day. 14 world-class speakers talk about what’s next for […]
Post by Dr Nasir Khan, known on Twitter as @Banglaman, founder of Somra-MBL, Bangladesh. Buzz abounds on the MR industry’s future! Is it facing just threats, or fast becoming a ‘goner’? Interesting…An industry that has been doing SWOT analyses for […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five leading lights of the MR industry are invited to answer questions posed by ICG members and the audience. I had the honour […]
There seems to be broad agreement that in the large developed markets, for example the US, about 80% to 90% of new products fail. The definitions of success vary but they tend to centre around things like achieving good sales […]
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
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