In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might […]
What is the best market research approach? – Post by Ray Poynter October 2013.
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those that do complain that the survey is awful. However, there are some surveys that are so important you really need to take […]
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting comparisons can be drawn from the world of stock market research? A recent article in The Economist reviewed the world of stock […]
I have just been reading an article about social media as a potential replacement for traditional market research on Research-Live and it made me want to scream!!! As the founder of NewMR I am a fan of new techniques, I […]
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the largest number of unique readers, as measured by Google Analytics. Why do companies use market research? This was posted December 30, 2012, […]
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox of risk, which you can read here. However, here is an extended version of my thoughts on the difference between the herd […]
In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain. My paper suggests that one threat to qualitative research is the potential for damage caused by people with no training in qualitative […]
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions to settle for belief or refutation. However, over the last few years the term agnostic has become increasingly used in the area […]
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