When I talk to research users, one of the most common themes I hear is dissatisfaction with customer satisfaction research (and its new expansion into customer experience). Key problems appear to be: It tends to be based on people’s memory […]
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]
As part of the book on mobile market research that Sue York, Navin Williams and I are writing we need to give an overview of mobile qual, before going into depth. Do you think the image below helps? Thoughts? What […]
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, […]
The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and #AMSRS tags a little way behind. Indeed Vaughan Mordecai has recently posted an interesting analysis of #MRX contributor and content – and […]
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research, for the ESOMAR book Answers to Contemporary Market Research Questions, and we are seeking feedback. The video below shows Sue York’s presentation […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
Last week, at the MRMW Conference in London, the future of market research as we know it was challenged by Jan Hofmeyr. Although there were many informative and interesting presentations, Jan was that the only person who was talking about […]
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