Here is seven-point outline of the differences that define online research communities.
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from Dub. Q: Can you describe Dub for me in 140 characters? A: We enable researchers, designers and strategists to use technology to better understand consumers’ attitudes, behaviours and emotions. Q: Can you tell me a little bit about what these technologies are and how they help people understand consumers? A: We provide a platform (available on all devices) and support for researchers, strategists and designers to get as close as possible to people’s everyday lives, enabling online qual projects, short and long-term communities and ethnographies. With over 30 languages available and a global team, we provide agility and the research capbility in over 150 countries. We help our clients take a more human-centred approach to research and brand building that delivers an extremely positive research experience. This in turn helps design better experiences, products and services at a time when a great product alone is not enough to capture the hearts and minds of consumers. Q: Could you give me an example of one of these projects? A: At one end of the spectrum we are working closely with LinkedIn to help them understand […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly amusing aphorism. But, when you consider it a little deeper, it highlights a number of the problems and opportunities that confront market research. Understand customers At its heart, market research is about understanding customers. This includes current customers, past customers, customers of other brands, and potential customers. It means finding out things like: what people want, what people might want, what people would pay for things, how people see the world, and many more customer related questions. It sometimes even means working with customers to create ideas, as well as to evaluate and shape them. Better business decisions Market research draws on academic and social research, but its purpose is to help businesses make better business decisions. An organisation might be a commercial enterprise, a government, or a not for profit organisation, but in each case market research is used to help it make better business decisions, even when the definition of business is contextual. When there isn’t a faster, […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what is hot, still hot, bubbling under the surface, and not so hot. Still Hot It is important when looking at the ‘new stuff’ not to ignore stuff that has been around for a while, but which is still growing in market share, importance, and usage: Mobiles in traditional research. Mobile is a big and growing part of CATI, online surveys, and F2F – this trend has a long way to go yet. Communities. Communities (including Insight Communities and MROCs) have been the fastest growing major new research approach for a few years now, and this is going to continue. DIY. We hear less about DIY these days, that is probably because it has become normal, this sector is growing, both in terms of part of being a key part of existing MR and partly because it is growing the scope of market research. Hot! These are three of the items that I think are the hottest topics in MR, in […]
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the context of the changing landscape around them. Tomorrow I am running a workshop for #JMRX in Tokyo and we are looking at emerging techniques, communities, and social media research – so a big picture is going to be really useful to help give an overview of the detail, and to help people see where things like gamification, big data, and communities all fit. So, here is my Big Picture of NewMR (click on it to see it full size), and I’d love to hear your thought and suggestions. The Big Picture has five elements The heart of the message is that we have reached an understanding that surveys won’t/can’t give us the answers to many of the things we are interested in. People’s memories are not good enough, many decision are automatic and opposed to thought through, and most decision are more emotion that fact. Change is needed, and the case for this has been growing over the last few […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in the APAC region, typically spread over three or four separate trips – because I am convinced that this is where much of the future (especially in terms of commerce, marketing, and insights) is being made. Singapore Client Round Table I arrived in Singapore Monday evening and the week got off to a flying start with breakfast with my Vision Critical colleagues from Sydney and from our newly opened Singapore office, followed by a meeting with the CEO of Indian partner, Majestic and lunch with an insight community client, Google. The afternoon was devoted to a client round-table meeting where several of Vision Critical’s clients gather to hear a keynote presentation (from me on this occasion) and then spend time sharing their learning with each other. This event was hosted by Google in their superb offices overlooking the Marina area, with key contributions from SingTel, Sony and others. Client roundtable sessions are a great way for clients to share their experiences […]
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, and is a companion to The Handbook of Online and Social Media Research. Are you or one of your colleagues, or your organisation, interested in helping us in any of the following ways? 1. Reviewing one or more chapters and letting us have your thoughts and suggestions? 2. Supplying case studies or Research on Research to help illustrate points in the book? Ideally, material that has already been published on your website, at a conference, or in articles. We will, of course, fully cite and credit any help you and your organisation are able to offer. Timelines are horrendous, of course! We’ve finished the first draft of the book and sent it to the publisher. This draft is very rough, if you have a look at any of the chapters you will spot errors and notes to ourselves in the text. The final text is being sent to the publisher 31st January, so we’d need any feedback or help before […]
By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR and Marketing Industry conferences in Australia, North America and Asia over the past 12 months. As always, these conferences are designed to scare the living daylights out of marketing and research professionals. They are highlighting how much things are changing, that consumers are more empowered than ever, that technology is the driving force, that clients are demanding more, faster, for less, and the fast flowing giant river of information (big data). In short, they are driving home the fact that the Revolution is on, i.e. “If you don’t like change, you will like relevance less”. In general I think this is right. But each of us has a chance to make a difference. As a global profession, our biggest opportunity and biggest threat will be defined and determined by how much we ourselves are willing to be flexible in a digital driven world. We need to find ways to keep up with change and feel comfortable in a land where we don’t know what is around the corner. It’s hard for many MR professionals to do this (as we love to be […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some of the newest entrants into the research world. A number of people have already agreed to post their thoughts, and the first will be posted later today. But, if you would like to share your thoughts, please feel free to submit a post. To submit a post, email a picture, bio, and 300 – 600 words on the theme of “Opportunities and Threats faced by Market Research” to email@example.com. Posts in this series The following posts have been received and posted: MR – growing…growing…going…? – Nasir Khan MR Threats and Opportunities from a People Perspective – Liz Norman Opportunities and threats facing the market research industry – David Smith It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains Opportunities and Threats in Market Research – Hannah Mumby Threats and opportunities for Market Research: Market research, communicated… – Lucy Davison Opportunities and Threats in a Brave New Market Research World – Edward Appleton Opportunities […]