Category: MROC

post image Blog Research communities in APAC? I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I… 7 February 2013 post image Blog Research Communities and Market Research Rules One of the questions I get asked quite often is whether or not research communities, such as MROCs… 11 December 2012 post image Blog Social Media Research and the Trough of Disillusionment At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media… 1 December 2012 post image Blog Market Research in Japan, an Alternative Adoption Curve Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,… 29 November 2012 Blog How to run a successful MROC in Japan? Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by… 27 November 2012 post image Blog Is the term MROC morphing? When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it… 14 November 2012