Research communities in APAC?
I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I would love to bounce my key points off the NewMR crowd. Globally it looks as though about 50% of researchers interested in […]
Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs and Community Panels, are possible inside the rules of market research? The answer is caveated, it depends on which community and which […]
Social Media Research and the Trough of Disillusionment
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media research is at the moment and where it is going next. As part of that presentation I will be exploring why I […]
Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve, which divides the adoption of a successful new technology in to Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. In a […]
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by the JMA and one by JMRX – sponsored by GMO Research) and a client meeting, and one specific question arose at all […]
Is the term MROC morphing?
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it as a qualitative tool. This definition has been used widely to define qualitative communities, in contrast to online access panels (large, quant, […]