Presidential Reflections – Dan Foreman
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team at ESOMAR HQ are hard at work making sure the 67th annual ESOMAR Congress will once again provide the very best in […]
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
Why beacons are a game changer in mobile research
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to a specific beacon, which in turn allows locations (e.g. a Starbucks) to know that somebody is in their store, which allows a […]
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
My take on social media – Sue Cardwell
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, […]
My take on social media – Maya Middlemiss
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment. Click here to see a list of the other posts in this series. If you would like to contribute a post to […]
Try a sample chapter from our new book on Mobile Market Research
Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of Mobile Market Research_sample chapter by Wiley_Business_Books Remember, you can pre-order the book now on Amazon.
NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
Market Research and Marketing Research mean the same thing
I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR book Answers to Contemporary Market Research Questions). At the first lesson one of the questions from the audience (who were all people […]