There seems to be have been a rash of new claims by some agencies that they are offering a cheaper, better & faster service. However, in my opinion, this does the agency business a disservice for three key reasons: The […]
This year represents the slowest rate of technological and societal change you are likely to experience in the rest of your life! That was the stark message from keynote presenter Jonathan MacDonald at a recent Vision Critical Summit that I […]
Guest post by Tom de Ruyck of InSites Consulting and Belgian research association BAQMaR. Discover the different Futures of Market Research, Marketing & Business in one day! Learn, network, play, discuss… and go home with a fresh view on Your Future! […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Here are six tips for using mobile market research. All six are drawn from the workshops I will be holding across the USA in October with Roddy Knowles and Maria Domoslawska from Research Now. To find out more about the […]
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of social media research to highlight the strengths of social media research. Six companies took up our challenge and you can access their […]
Here are six tips for using Social Media Research drawn from the workshops we are running in October in New York, Chicago, Atlanta, and Los Angeles. If you’d like to attend the workshops click here to find out more. The […]
Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need to become Smarter Researchers, and we handed out copies of my new book on the topic (download it here). People seemed to […]
The link to the latest GRIT survey is available (click here to take it) and I encourage you to take part. The survey has been updated and should last less than 15 minutes. NewMR has been involved in the GRIT […]
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
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