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What resources did you miss over the last three months?

Every month NewMR produces content for its sponsors (an industry roundup) and for its Patrons (three important resources from the previous month). As an enticement we are share all the content from the last three months in this post.

Front cover of Skills and Training Report

Market Research Skills and Training Study 2018 Report

Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, this report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and we will outline some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, and builds on our Market Research Knowledge Benchmarking Study 2017. […]

Image for blockchain

Blockchain and Market Research – A force for disruption soon?

Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people who are shouting about how important blockchain (and or cryptocurrencies like Bitcoin) are going to be for market research? In November 2017 a Quirks article claimed “blockchain is turning marketing research on its head” and at IIeX Europe Rolfe Swinton and Snorri Gudmundsson presented “10 Reasons Why Blockchain is a Big Deal for MR – And What You Can do About it”. Although I am a fan of technology, I am a sceptical fan, and all the buzz about blockchain stimulated both my interest and my scepticism, so I set about finding out more about blockchain and issues such as cryptocurrencies (like Bitcoin) and smart contracts (such as those created using Solidity and Ethereum). Whilst I can’t be 100% sure, my gut feel is that blockchain will not disrupt market research within the next five years (and maybe never), and here is my line of thinking. Of course, I could be wrong 🙂 What is blockchain? Blockchain is the technology that underpins Bitcoin. Indeed, in 2008 blockchain was Bitcoin, and Bitcoin was blockchain – but now there are other blockchains, some with […]

Clapper Board with Building a Personal Brand as its message

Hints for Building a Personal Brand

To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January 2018 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal brand in the market research and insights space, click here to find out more. In the run-up to this webinar I posted a series of tips (on LinkedIn) for people wanting to develop a brand. This post is the collection of posts and some news about a course that Sue York and I are running on this topic. Hint 1 – Research Your Field Before you start creating a brand it is important to understand what other people are doing. For this hint I am simply going to point you to a great post by a new face Ella Beaumont, showing how she systematically researched the MR scene and set about creating her plan. Hint 2 – Be positive and supportive Most people who have created a successful personal brand in the market research space are almost all positive and supportive people, people like Leonard Murphy and Kristin Luck. In the F2F world, make a positive comment when something is […]