As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will be able to reach even more people with the results and it means Lenny Murphy will be involved in steering the project […]
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research and it is also an open invitation for people and organisations to take part. Objective To examine and highlight the benefits that […]
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then we are looking to hear from you! I run a number of workshops, for example in November I am running workshops on […]
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has ballooned up to $19 billion in 2013, according to the IAB. The problem is the comparison between ad spend and mobiles share […]
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, […]
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment. Click here to see a list of the other posts in this series. If you would like to contribute a post to […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.