Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence, trends analysis, market research, product management, content management and now social media listening. Click here to see a list of the other […]
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]
We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share […]
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term […]
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his new book ‘The Digital Metrics Field Guide’ was announced, and even more delighted to get a copy to review. The book has […]
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]
I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the methods and challenges of measuring phenomena in social media. The book is probably stronger on talking about things that don’t work, as […]
Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when you or your client are buying endorsements from somebody with a mega number of followers, are they real. Or, if you are […]
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