Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include face-to-face sessions and virtual sessions, with clients, agencies, and suppliers to the market research industry. If you are interested in the sorts of things I talk about in these sessions, you want to check our one or more of the following: A Market Research State of the Nation Review, GreenBook Predictions and Themes For Market Research & Insights in 2019, NewMR Global Prices Study – What will data, research and insights cost in 116 countries? ESOMAR RW Connect Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights, NewMR Interested in commissioning Ray to run a session for you, online or face-to-face? Click here to download an example presentation deck, with details of prices on the last page.
Posted by NewMR, 17 October, 2018 Sue York and Ray Poynter are widely involved in a wide range of training initiatives and consultancy, with NewMR and a variety of organisations including trade bodies, client-side companies and research suppliers. In this post, we highlight some of the courses we are currently offering to your company or organisation. Using Social Media to Build Your Brand Australian-based Sue York, who is one of the most connected insights professionals in the APAC region (see here and here), will show you how you can use Twitter and LinkedIn to build your brand. The workshop covers: Creating an impactful and memorable profile; How to find the relevant discourses; Finding your voice; and, using tools to increase the impact and reduce the workload. The workshop can be delivered as a half or full-day session at your offices (in Australia or within the APAC region), as a series of online lectures, as an e-learning course, or as consultancy. For more information about this course, or to find out about availability and costs, email email@example.com. Five Courses for Insight Professionals UK-based Ray Poynter, has selected the five courses/workshops that are currently the most requested: Find and Communicate the Story […]
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, this report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and we will outline some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, and builds on our Market Research Knowledge Benchmarking Study 2017. […]
Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at the training that market researchers and insight professionals are receiving. The fieldwork has now closed and we expect to produce the full report in about one month, but here is a sneak peek at some of the topline results. Boring, but important details N=1108 Fieldwork – 24 April to 1 June, 2018 Number of countries = 59 Sample source – link shared via NewMR and multiple partners (see note below) Data collection platform = Confirmit, languages used = 11 How much training are people receiving? We asked how much training people were receiving a year, and excluded the 26 people who said they were not sure. None or less than 6 hours a year 39% 6 hours to 5 days a year 43% 6 or more days a year 18% As part of writing the report we are having discussions with various people about what the right level of training is, but we think we can all agree that if market research is to be a value-added, knowledge-based profession, we can’t operate with 2-out-of-every-5 researchers receiving less than six hours training a year. […]
The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and insights industry is dependent on our ability to add value to data. The digital revolution (including the rise of passive data, automation, and more recently AI) means that data is plentiful and every month it becomes cheaper and ever more plentiful. If market research and insights are to prosper, it will be because we can add something that the machines can’t, for example, design skills, qualitative insights, presenting flair, storytelling, the ability to synthesise information, and the ability to act as consultants. However, if our future is based on adding value to data, in a knowledge-based economy, our key asset has to be our people, and developing that asset requires training. The 2017 NewMR Knowledge benchmarking study suggested that too many researchers, globally, were not getting the sort of support they needed to develop their skills. So, Sue York and Ray Poynter have launched a new study in 2018 looking to benchmark training. Once the data is collected we will write and distribute a report on our findings, along with our recommendations. When you have finished the survey you will be asked […]
Updated 2 FebrMarch, 2018 Sue York and Ray Poynter are heading a collaborative effort to learn more about the current state of play with respect to training in the market research and insights industry, with a view to making recommendations for improvements. This study builds on the learning we achieved late last year with our Knowledge Benchmarking study (read more about that study by clicking here). We invite anybody who is interested to join this collaboration, and some of those who have already indicated support are shown below – more will be added when we clarify whether they want publicity or not. What sort of help are we looking for: Suggesting improvements to the questionnaire. [Completed] Helping translate the questionnaire. We already have some offers of help – but we would like more languages and more help. Helping maximise the response to the survey. We want to ensure that we get a large enough sample so that we can analyse the results by country, by role (e.g. client-side versus agency), and by years in the industry. Helping with the open-ended responses (especially those not in English). Help with reviewing the analysis, recommendations and commentary. Timeline The timeline is subject to collective […]