Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

ESOMAR Elections for Council and President Blog ESOMAR Elections for Council and President As you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the… 22 February 2023 <strong>Using a Word Cloud to analyse open-ended comments about AI and Automation in Market Research and Insights</strong> Blog Using a Word Cloud to analyse open-ended comments about AI and Automation in Market Research and Insights In this post, I look at how I used Word Cloud Plus (our new, free, tool for creating… 15 February 2023 How is AI going to impact market research<br>and insights over the next ten years? Blog How is AI going to impact market research
and insights over the next ten years?
NewMR has conducted a study to assess how market researchers view the future impact of AI and Automation.… 9 February 2023
<strong>ChatGPT is ushering in Research 3, but what is Research 3?</strong> Blog ChatGPT is ushering in Research 3, but what is Research 3? For the last year, interest in the Metaverse and Web 3 has been booming, with articles, conferences and… 13 January 2023 <strong>Research and Insights in 2023 – Ray’s Predictions</strong> Blog Research and Insights in 2023 – Ray’s Predictions I spend quite a bit of my year consulting with organizations about the future and helping with a… 6 January 2023 <strong>A letter to Santa from five countries analyzed using World Cloud Plus</strong> Blog A letter to Santa from five countries analyzed using World Cloud Plus In December, we launched a study using our Fastuna platform in 5 countries: USA, UK, Germany, Australia and… 22 December 2022 <strong>What makes a great presenter? Analysis via Word Cloud Plus</strong> Blog What makes a great presenter? Analysis via Word Cloud Plus NewMR and The Future Place have recently launched the first iteration of Word Cloud Plus – a better… 17 December 2022 A new way to produce Word Clouds – Word Cloud Plus (BETA) Blog A new way to produce Word Clouds – Word Cloud Plus (BETA) With William Poynter, I have been developing a better way to create word clouds. It is now in… 3 December 2022 What is the difference between strategy and tactics – and why are tactics so important? Blog What is the difference between strategy and tactics – and why are tactics so important? Too many people, too often, seem to think the future is all about strategy. People often shun the… 3 November 2022 What can the insights industry learn from ‘Much Ado About Nothing’? Blog What can the insights industry learn from ‘Much Ado About Nothing’? Last week I saw an amazing production of Shakespeare’s Much Ado About Nothing at my local theatre (the… 17 October 2022