Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Podcasts
Radio NewMR – Charlene Adamah
Ray Poynter chats with Charlene Adamah a director and co-founder of CORe (Colour of Research). Ray and Charlene…
14 June 2022
Podcasts
Radio NewMR – Melanie Courtright
Ray Poynter chats with Melanie Courtright Chief Executive Officer of the Insights Association about what is happening in…
7 June 2022
Podcasts
Radio NewMR – Mike Stevens
Ray Poynter chats with Mike Stevens, founder and editor at Insight Platforms, about key trends in the research…
25 May 2022
Blog
The Participant Crisis 2022
The world of insights is on the cusp of a great future where human-centric approaches dominate services, product…
6 April 2022
Podcasts
Radio NewMR – Kajoli Tankha
Ray Poynter chats with Kajoli Tankha, Senior Director, Consumer Product, Retail and Growth Research at Microsoft about ‘managing…
23 March 2022
Blog
Trade-offs vary from one culture to another
Ray Poynter looks at why we should our gut against data, and sees the power of culture versus…
22 March 2022
Blog
Why is market research important? Here are five reasons
Ray Poynter sets out five reasons that explain why marketing research is important.
4 March 2022
Blog
The Follow Up – a key part of communicating insights
Ray Poynter shares his advice on why and how you should follow up you insight reports and presentations.
2 March 2022
Blog
Radio NewMR Insight Podcast – Lisa Wilding-Brown
Ray Poynter interviews Lisa Wilding-Brown, CEO of InnovateMR and the recent investment by CIVC Partners in their business.
17 February 2022
Podcasts
Radio NewMR Insight Podcast – Lucy Davison
In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to…
18 January 2022