Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
What is the difference between strategy and tactics – and why are tactics so important?
Too many people, too often, seem to think the future is all about strategy. People often shun the…
3 November 2022
Blog
What can the insights industry learn from ‘Much Ado About Nothing’?
Last week I saw an amazing production of Shakespeare’s Much Ado About Nothing at my local theatre (the…
17 October 2022
Podcasts
Lisa Wilding Brown talks about ESOMAR
Ray Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming…
10 October 2022
Blog
Factors and Premises Affecting Insights and Market Research over the Next Five Years
I am working on a new insights/MR scenario project with a time horizon of five years from now.…
3 October 2022
Podcasts
Seyi Adeoye – Radio #NewMR Podcast
Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with…
22 September 2022
Podcasts
David Smith – Radio #NewMR Podcast
Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one…
25 August 2022
Podcasts
Rosie Campbell – Radio #NewMR Podcast
Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s - focusing on the world…
21 August 2022
Podcasts
Viki Cooke – Radio #NewM Podcast
Inflation is a major challenge facing managers and researchers around the world. Most of today's leaders have zero…
16 August 2022
Podcasts
Simon Chadwick – Radio #NewMR Podcast
In today’s podcast Ray Poynter chats with Simon Chadwick. Simon is Managing Partner of Cambiar Consulting, a change…
11 August 2022
Blog
What is the right sample size for a survey?
“What is the right sample size?”, this is a question I get asked quite often. In this article,…
8 August 2022