Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Podcasts
Lisa Wilding Brown talks about ESOMAR
Ray Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming…
10 October 2022
Blog
Factors and Premises Affecting Insights and Market Research over the Next Five Years
I am working on a new insights/MR scenario project with a time horizon of five years from now.…
3 October 2022
Podcasts
Seyi Adeoye – Radio #NewMR Podcast
Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with…
22 September 2022
Podcasts
David Smith – Radio #NewMR Podcast
Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one…
25 August 2022
Podcasts
Rosie Campbell – Radio #NewMR Podcast
Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s - focusing on the world…
21 August 2022
Podcasts
Viki Cooke – Radio #NewM Podcast
Inflation is a major challenge facing managers and researchers around the world. Most of today's leaders have zero…
16 August 2022
Podcasts
Simon Chadwick – Radio #NewMR Podcast
In today’s podcast Ray Poynter chats with Simon Chadwick. Simon is Managing Partner of Cambiar Consulting, a change…
11 August 2022
Blog
What is the right sample size for a survey?
“What is the right sample size?”, this is a question I get asked quite often. In this article,…
8 August 2022
Podcasts
Radio NewMR – Priscilla McKinney
Ray Poynter chats with Priscilla McKinney, CEO of Little Bird Marketing. Ray and Priscilla look at what post-pandemic…
29 July 2022
Podcasts
Radio NewMR – Joaquim Bretcha
Ray Poynter chats with Joaquim Bretcha, the immediate past President of ESOMAR and Internationa Director at Netquest. In…
20 July 2022