Storytelling and market research: 8 tips on how to find the story in your data
Ray Poynter shares 8 tips to help you find the story in your data.
What is the state of research reports in 2021?
What is the state of market research reporting in 2021? Ray Poynter talks about a new NewMR study to explore the world of insights and market research.
GRIT 2021 – Ray’s Review
Ray Poynter reviews the latest GRIT report.
How to be customer-led: Repeatedly doing what’s inconvenient
Guest blog by NewMR sponsor Further, 13 July 2021 Join Charlie Dawson, author of the Customer Copernicus, in conversation with Stephen Cribbett, CEO of Further and find out how to transform an ordinary business into a customer-led success. Part of […]
Why do I bracket AI and Automation together?
I think that AI and Automation are inextricably linked – automation will be based on AI and AI will have most of its impact via automation.
Using Discourse Analysis to Fuel Brand Strategies
In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research.
Looking for your support for a great charity
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
How to find and describe the messages in the data
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as synthesis and the five whys.
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.
How many new products should fail?
How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.