Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Book Review
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a…
5 May 2021
Blog
How many new products should fail?
How many new products 'should fail' - Ray Poynter re-visits a post from 10 years ago and updates…
5 May 2021
Blog
Are you a buyer or user of Insights and Research? We are asking for your help!
NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.
27 April 2021
Blog
Why ‘Less is More’ is hard to achieve
Ray Poynter reports on research that shows why doing 'less is more' is so hard. In essence we…
22 April 2021
Infographic
Are you an imposter?
Guest blog by InnovateMR's Brittany Nicols looking at new research into the prevalence of imposter syndrome.
20 April 2021
Blog
The social conversation about the Festival of #NewMR
Our friends at NorthStar Social Media Intelligence have created a live dashboard in Talkwalker showing the social conversation…
8 April 2021
Blog
What is the future of market research?
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts…
4 April 2021
Blog
What does the future hold for insights and market research?
What does the future hold for market research. At the Festival of NewMR we will be hearing from…
29 March 2021
Blog
Meeting of ESOMAR Council 4 March 2021
Ray Poynter reports of the last meeting of the current ESOMAR Council - the new team will be…
5 March 2021
Blog
Testing multiple concepts – Insight FAQs
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or…
4 March 2021