Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Five Myths About the Crisis and the Insights and Market Research Ecosystem
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
14 September 2020
Blog
Meeting of ESOMAR Council 10 September
Ray Poynter gives a report on the latest meeting of the ESOMAR Council, the pre AGM and Congress…
11 September 2020
Book Review
Why I’m No Longer Talking to White People About Race, by Reni Edo-Lodge
Ray Poynter reviews Reni Edo-Lodge's book 'Why I am no longer talking to white people about race'. The…
7 September 2020
Blog
Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on…
28 August 2020
Blog
Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of…
12 August 2020
Blog
How Harmoni helped when I had a ‘need for speed’
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at…
3 August 2020
Report
GRIT on two pages – a short review of the 2020 GRIT Report
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on…
19 July 2020
Blog
Meeting of Virtual ESOMAR Council 6 July 2020
Ray Poynter reports on a meeting of the ESOMAR Council, held virtually.
7 July 2020
Blog
What resources did you miss over the last three months?
Every month NewMR produces content for its sponsors (an industry roundup) and for its Patrons (three important resources…
4 July 2020
Blog
When you say something is probable, are you communicating or obfuscating?
When you tell a client that this product will probably succeed, what do they hear, what do they…
18 June 2020