Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking
Some brand managers want to stop research until the market get backs to normal. But this assumes we…
28 April 2020
Blog
How are researchers? What do they need?
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
8 April 2020
Blog
What insights and research do we need? What should we stop, start, continue, and change?
Ray Poynter shares his views about research in the In the current global crisis. What research should you…
26 March 2020
Blog
Hit the Pause Button
The world as we new it two weeks ago is gone. We are in a new normal, and…
23 March 2020
Blog
Women making a difference at the 2020 Festival of #NewMR
In celebration of International Women's Day, here are the 21 talented women who will be presenting at next…
7 March 2020
Blog
Council Notes, 27-28 February 2020 – Amsterdam
Here is Ray Poynter's feedback from the February 2020 meeting of the ESOMAR Council.
2 March 2020
Blog
What is brand authenticity?
What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.
27 February 2020
Blog
What have ten years of webinars taught us about Market Research and Insights?
NewMR have been running an online Festival of market research since 2010. Read what the last ten years…
13 February 2020
Blog
Want to answer a research question? Start by finding out what is already known
When seeking to answer a question one key, first step is to assess what is already known. In…
9 February 2020
Blog
Why do researchers use rating scales and why do they sometimes work?
When people buy goods or services they do not typically rate them, so why does market research use…
30 January 2020