Tips for searching for research and insight topics via Google
One of the key ways we find information today is by ‘googling it’. In this post Ray Poynter shares some tips on how to be more efficient when searching for information.
The Five Whys – A Tool For Every Researcher’s Toolbox
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
Six things market researchers and insight professionals need to be doing in 2020
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.
Generation Digital Detox?
Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting, sharing, smartphone obsessed, with less and less time for the “real world”. True or false? If you have a teenager in the […]
10 Tips for writing blogs and articles
Ray Poynter shares 10 tips for anybody who wants to write blogs or articles.
Council Notes, 18-19 November 2019 – Amsterdam
Ray Poynter’s feedback from the November 2019 ESOMAR Council Meeting.
The Chatbots are coming – What do you need to know?
NewMR co-founder Sue York has written a four-page article for the AMSRS newsletter. In this post you can read the summary or link to the full article.
Conjoint.ly now offsetting carbon emissions with every purchase
A guest post from Conjoint.ly about their new carbon offsetting schemes.
Talking to Strangers – thoughts about Malcolm Gladwell’s new book
Ray Poynter reviews Malcolm Gladwell’s new book Talking to Strangers. Ray’s recommendation is to read the book (or listen to it on Audible), but not to accept everything you hear as science or fact.
Effective market disruption requires laser sharp human insight
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.