Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
What does an Insights Professional want from Automated Text Analytics?
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text…
14 June 2020
Blog
Eight Tips for Dealing with the Unpredictable
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight…
6 June 2020
Blog
Some general rules about asking better questions in online surveys
In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects…
29 May 2020
Blog
What is the future of market research events, if we can’t return to face-to-face?
Face-to-face events are on hold and organsiations around the world are rushing to find suitable virtual alternatives. What…
28 May 2020
Blog
Applying the Three-Box Solution to Today’s Pandemic Crisis
Three boxes is a relatively new way of thinking about how to run a company successfully whilst at…
25 May 2020
Blog
How are market researchers coping – a focus on Spain
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This…
19 May 2020
Blog
Meeting of Virtual ESOMAR Council 13 May
Here is Ray Poynter's report back on the latest meeting of the ESOMAR Council. It should have been…
15 May 2020
Blog
Most researchers are coping, but not all of us
Here are the results from Wave 2 of NewMR's global study into how insight and research professionals are…
13 May 2020
Blog
No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking
Some brand managers want to stop research until the market get backs to normal. But this assumes we…
28 April 2020
Blog
How are researchers? What do they need?
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
8 April 2020