Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Want to answer a research question? Start by finding out what is already known
When seeking to answer a question one key, first step is to assess what is already known. In…
9 February 2020
Blog
Why do researchers use rating scales and why do they sometimes work?
When people buy goods or services they do not typically rate them, so why does market research use…
30 January 2020
Blog
Tips for searching for research and insight topics via Google
One of the key ways we find information today is by 'googling it'. In this post Ray Poynter…
21 January 2020
Blog
The Five Whys – A Tool For Every Researcher’s Toolbox
The five whys is a well-established technique to help you find the real, underlying, root cause of a…
13 January 2020
Blog
Six things market researchers and insight professionals need to be doing in 2020
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.
8 January 2020
Report
Generation Digital Detox?
Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting,…
29 November 2019
Blog
10 Tips for writing blogs and articles
Ray Poynter shares 10 tips for anybody who wants to write blogs or articles.
28 November 2019
Blog
Council Notes, 18-19 November 2019 – Amsterdam
Ray Poynter's feedback from the November 2019 ESOMAR Council Meeting.
26 November 2019
Blog
The Chatbots are coming – What do you need to know?
NewMR co-founder Sue York has written a four-page article for the AMSRS newsletter. In this post you can…
16 November 2019
Blog
Conjoint.ly now offsetting carbon emissions with every purchase
A guest post from Conjoint.ly about their new carbon offsetting schemes.
11 November 2019