Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox
Simpson's Paradox is when the total picture is distorted and only the picture organised by groups tells the…
3 July 2019
Blog
Are market research surveys qual or quant?
Ray Poynter explores why data scientists often describe the results of market research surveys as 'qual' while market…
21 June 2019
Podcasts
Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client…
17 June 2019
Podcasts
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients…
11 June 2019
Blog
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway's Law (that the way your organise your teams shapes your outputs) applies to…
10 June 2019
Blog
Some people you might want to follow or connect with on LinkedIn
Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.
4 June 2019
Blog
Partial Correlation
A short description of Partial Correlation.
3 June 2019
Blog
ESOMAR APAC Conference – the rise of China
Posted by Ray Poynter, 28 May Last week’s ESOMAR APAC Conference in Macau was an amazing success with…
28 May 2019
Presentation
Introduction to Factor Analysis
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
22 May 2019
Podcasts
Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about…
19 May 2019