Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

ESOMAR Council Update April 2019 Blog ESOMAR Council Update April 2019 ESOAMR's oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is… 2 April 2019 Challenging Research Thinking and New Thinking Blog Challenging Research Thinking and New Thinking Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or… 29 March 2019 Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone Podcasts Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about 'The Future of Client Insights'. 24 March 2019 New Approaches to Data Collection Blog New Approaches to Data Collection We can't keep collecting data the old way, and we don't have to. Here are seven presentations showing… 19 March 2019 Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company Podcasts Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George… 16 March 2019 The state of market research in 2019 Blog The state of market research in 2019 Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to… 15 March 2019 Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola Podcasts Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola,… 12 March 2019 3 counterintuitive but practical tips for chatbot survey design Blog 3 counterintuitive but practical tips for chatbot survey design Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design… 11 March 2019 Presentations from the Festival of #NewMR 2019 Blog Presentations from the Festival of #NewMR 2019 Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market… 11 March 2019 Reimagining Condé Nast International’s Brand Blog Reimagining Condé Nast International’s Brand Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast. 11 March 2019