Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company Podcasts Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George… 16 March 2019 The state of market research in 2019 Blog The state of market research in 2019 Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to… 15 March 2019 Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola Podcasts Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola,… 12 March 2019 3 counterintuitive but practical tips for chatbot survey design Blog 3 counterintuitive but practical tips for chatbot survey design Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design… 11 March 2019 Presentations from the Festival of #NewMR 2019 Blog Presentations from the Festival of #NewMR 2019 Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market… 11 March 2019 Reimagining Condé Nast International’s Brand Blog Reimagining Condé Nast International’s Brand Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast. 11 March 2019 Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC Podcasts Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights. 22 February 2019 Failing to Listen to the Research… on Research Blog Failing to Listen to the Research… on Research Are you asking survey questions the way you were taught 20 years ago, or are you learning from… 22 February 2019 Further deliver the social proof for insurance products linked to ‘trust’ Blog Further deliver the social proof for insurance products linked to ‘trust’ Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with… 16 February 2019 Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm  – The Future of Client Insights Podcasts Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm – The Future of Client Insights In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard's Corneliu Vilsan about the future of client… 15 February 2019