Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC Podcasts Interview with Divya Nagarajan, Sr. Segment Manager – Insights, Givaudan APAC Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights. 22 February 2019 Failing to Listen to the Research… on Research Blog Failing to Listen to the Research… on Research Are you asking survey questions the way you were taught 20 years ago, or are you learning from… 22 February 2019 Further deliver the social proof for insurance products linked to ‘trust’ Blog Further deliver the social proof for insurance products linked to ‘trust’ Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with… 16 February 2019 Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm  – The Future of Client Insights Podcasts Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm – The Future of Client Insights In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard's Corneliu Vilsan about the future of client… 15 February 2019 State of the Nation for Market Research and Insights 2019 – with Ray Poynter Blog State of the Nation for Market Research and Insights 2019 – with Ray Poynter Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am… 9 February 2019 Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights Podcasts Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight… 8 February 2019 ESOMAR Council January 2019 Blog ESOMAR Council January 2019 January saw the first full meeting of the new ESOMAR Council, led by the new President Joaquim Bretcha.… 31 January 2019 The Seven Key Things You Need to Know From the Latest GRIT Report Report The Seven Key Things You Need to Know From the Latest GRIT Report Ray Poynter the seven key messages from the latest GRIT Report. 30 January 2019 Three ways to humanise your brand and organisation in 2019 Blog Three ways to humanise your brand and organisation in 2019 2019 is going to be a major year for the move to humanise brands and companies - because… 19 January 2019 Please Support NewMR Blog Please Support NewMR NewMR love to bring you new content, ideas and advice. However, all of this takes money, so we… 14 January 2019